Content Guidelines

Last updated 12 Aug 2026 · versioned, with change history

What may be listed: your own published lenses, rights-cleared assets, honest titles. No impersonation, no celebrity likeness without permission.

Publishing is instant with no prior review — the responsibility sits with the creator. Violating listings are blocked after a report, and repeat violations suspend the account.

• Publish only lenses you made or are authorised to list

  The listing must point at a lens you published on Snapchat, or one you have explicit permission to list on someone else's behalf.

• No impersonation

  Do not present another creator's lens as your own, and do not use another creator's name, handle or avatar.

• No celebrity likeness without permission

  A public figure's face, name or voice may only appear where you hold the rights to use it.

• Honest titles and descriptions

  The name, cover and description must match what the lens actually does. Misleading listings are blocked.

• Working links only

  A lens URL that no longer resolves is removed from discovery. Keep the listing current when you republish on Snapchat.

• Nothing unlawful or explicit

  Sexual content, hate speech, harassment, and anything unlawful in the markets we serve are removed and the account suspended.